In simple words, “it’s how your business appears online.” What’s so interesting about this term is that it is ever-changing. for instance, 10 years ago, a cool website and appearing on page one were good enough to have a good digital presence. Nowadays, having a digital presence involves having a strong social media presence and for many businesses plenty of positive reviews across different websites. It’s very likely that a strong digital presence will look completely different ten years from now.
Why is Digital Presence Necessary?
As you may know by now, everything has become digital. All you have to do is just look around you, people read news on websites, watch TV online, connect on social media, read e-books… Well, you name it. You will always hear the phrase “there’s an app for that too.” This is simply because we live in an age driven by technology because it makes life easier.
In today’s digital age, it only makes sense that every single company interested in succeeding should have a digital presence. A digital presence does not only mean that you have to advertise your business online, it means that you have to build a digital destination for your business.
A business local digital presence is comprised of the places where information exists about that particular business location. directory listings, social profiles, and a responsive website are all part of a business local digital presence, which by the way, should include: name, address, phone number (NAP), hours of operation, products and services, special offers and last but not least, customer reviews.
At Local Digital Works we manage your online presence to insure that the information about your business is accurate, up-to-date, easy to find, and communicated as directly as possible to consumers when they are searching for it. The goal is to drive consumers from online to offline into brick-and-mortar locations. You might be tempted to believe that search engines and directory sites are getting to the point where a business’ information will be correct without requiring constant care and vigilance, but don’t look for that to happen anytime soon. Of course not! Only by taking control of information wherever it exists, can a business fright back inaccuracy.