SOCIAL MEDIA
Social Media Services
Social Media is an electronic communication where users create online communities to share information, ideas, messages, photos, videos and other content for promotion purposes.
The ability to share photos, opinions, events, etc. in real-time has transformed the way we live, and most importantly, the way we do business. Retailers who use social media as an integral part of their marketing strategy usually see measurable results. The key to successful social media is to treat it with the same care, respect, and attention you do all of your marketing efforts.
Since it’s becoming difficult to keep up with social media definitions that seem to emerge every month, we want to share with you a comprehensive dictionary of social media terms, created by Hootsuite, which provide definitions for the most important social media terms to help you navigate the social media platforms.
Social Media is Changing Everything
Facebook is by far the largest social media platform on the planet, with more than 2.9 billion monthly users. It’s followed by YouTube, which although it is about videos and music, it is also generally considered a social network of sorts. YouTube has over 2.5 billion monthly active users. WhatsApp, also owned by Facebook, has over 2 billion users, and Facebook Messenger has about a billion monthly active users and are part of the top 10 social media platforms in 2023.
While social media is generally accepted, the fact that people don’t question its value is all the more reason to think about exactly what its value is. Social media marketing is far more than an online popularity contest, and the better business owners understand that, the better they can use it to benefit their companies.
Click here to learn more about the expert social media marketing predictions for 2023.
FACEBOOK, THE MOST TARGETED WAY TO ADVERTISE
By now, most of us know that Facebook provides a great ROI (Return On Investment). However, there’s still the important task of planning and executing an effective advertising campaign. Although you may be comfortable using Facebook, building successful advertising campaigns is a completely different animal. Most businesses get themselves into trouble by underestimating the platform and then overspending to get results. Facebook ads are the most sophisticated advertising platform available in 2023. Just because it is accessible, it does not mean it is easy to use properly to obtain positive results.
Let us help you with your Facebook advertising campaign and increase your revenues for 2023 and beyond.
SOCIAL MEDIA IS THE LEAST EXPENSIVE FORM OF ADVERTISING
True advertising cost “in dollars” to reach 1,000 people. Also known as CPM (cost per thousand or cost per mille). See CPM comparison below:
Direct Mail
CPM $57.00
Broadcast TV
CPM $28.00
Magazines / Newspapers
CPM $16.00
Radio
CPM $10.00
Billboards
CPM $5.00
Social Media
CPM $2.50